01Purpose of This Disclaimer
IntelAgent Media publishes case studies, performance examples, revenue figures, lead-generation data, return-on-ad-spend figures and other metrics to provide context about selected past engagements.
These examples are intended to describe specific historical engagements. They should not be interpreted as a promise, forecast or guarantee of future performance.
02No Guarantee of Results
Past performance does not guarantee future results. Marketing, advertising, lead-generation and sales outcomes vary.
IntelAgent Media does not guarantee any specific amount of:
- Revenue
- Profit
- Leads
- Customers
- Enrollments
- Appointments
- Return on ad spend
- Growth rate
- Business valuation
- Market share
- Any other financial or operational outcome
Results depend on numerous factors, many of which are outside IntelAgent Media's control.
03Factors That May Affect Performance
Factors that may affect performance include, for example:
- Quality of the client's offer
- Product or service pricing
- Sales execution
- Sales team capacity
- Lead response speed
- Follow-up processes
- Market demand
- Competition
- Seasonality
- Advertising costs
- Platform changes
- Economic conditions
- Operational capacity
- Client fulfillment
- Customer experience
- Reputation
- Budget
- Geographic market
- Regulatory or funding-program changes, where applicable
These variables differ significantly between businesses and engagements.
04Case Studies
Case studies on the IntelAgent Media website describe specific client or partner engagements.
When reading a case study, please keep in mind:
- Different engagements may involve different scopes of work.
- Some engagements may include lead generation, sales development, CRM implementation, consulting or multiple services combined.
- Other engagements may involve a more limited scope, such as lead generation, lead qualification or appointment booking.
- Reporting periods differ between case studies.
- Historical starting points differ between clients.
- The results of one engagement should not be assumed to represent the results another business will achieve.
05The $14.5M+ Combined Gross Revenue Headline
The $14.5M+ headline represents combined gross revenue across three separate partner engagements with different scopes, service models, and reporting periods. Individual engagement results are presented separately on the Case Studies page.
For clarity:
- The figure is an aggregate across three engagements.
- It is not the revenue of a single client.
- It is not IntelAgent Media's own company revenue.
- It should not be interpreted as the expected outcome of a future engagement.
06Gross Revenue Terminology
When the website refers to "gross revenue," it refers to revenue attributed to or reported in connection with the applicable client engagement before deduction of expenses, costs, taxes or other business obligations, unless otherwise stated.
Gross revenue is not the same as profit, net income or cash available to the client, and it does not represent IntelAgent Media's compensation.
Where a specific case study defines a metric more precisely, the case-study-specific explanation controls.
07Attribution & Reporting
Performance information may be based on combinations of:
- Internal marketing reports
- CRM records
- Advertising-platform data
- Lead and appointment tracking
- Referral or attribution records
- Client-provided financial information
- Client-provided enrollment or sales information
Unless expressly stated otherwise, case-study figures have not been independently audited or verified by an outside accounting firm.
08Client-Reported Information
Some metrics may depend partly on information supplied by the applicable client or partner. Where appropriate, figures may be identified as client-reported.
IntelAgent Media relies on information reasonably available at the time the applicable case study is prepared and does not independently audit client accounting records.
09ROAS & Advertising Metrics
Return on Ad Spend (ROAS) generally compares attributed revenue to advertising spend for a particular campaign or reporting period.
ROAS:
- Is not the same as profit
- Does not account for all operating expenses
- May vary depending on attribution methodology
- May vary by advertising platform, campaign, time period and client
- Should not be interpreted as a guaranteed future return
10Leads, Qualified Leads & Appointments
Lead and appointment metrics may use campaign- or engagement-specific definitions. For IntelAgent Media case studies, a "qualified lead" may depend on criteria relevant to the applicable client, program or engagement.
Not every lead becomes a customer, an enrollment, a sale, an appointment or revenue. Conversion rates vary between businesses, campaigns and time periods.
11Government-Funded Education Engagements
Some IntelAgent Media case studies involve education or training providers participating in government, military or workforce funding programs. Results in those engagements may depend on factors such as:
- Program eligibility
- Funding availability
- Provider approval status
- Student eligibility
- Course offerings
- Training modality
- Certification availability
- Program rules
- Enrollment processes
- Regulatory or administrative changes
IntelAgent Media is not a government agency and does not control government benefit eligibility, funding decisions or program rules. Please see our Government Non-Affiliation statement.
12Third-Party Awards & Recognition
When a case study references an award or recognition earned by a client or partner, that award belongs to the applicable client or partner. It should not be interpreted as an award granted to IntelAgent Media unless explicitly stated otherwise.
Working with an award recipient does not mean IntelAgent Media caused, guaranteed or received that award.
13Testimonials & Endorsements
If testimonials, endorsements or client statements are displayed on the website in the future, they will reflect the experience or opinion of the person or organization providing them. Individual experiences may not be representative of typical outcomes.
14Forward-Looking Language
Website language discussing growth, scale, predictable revenue, increased lead flow, improved sales systems or business expansion describes strategic objectives or potential benefits. It should not be interpreted as a financial forecast or guarantee.
15Business Decisions
Website content is provided for informational and business-evaluation purposes. Prospective clients should make their own business, financial and operational decisions.
IntelAgent Media website content is not legal advice, accounting advice, tax advice, investment advice or financial planning advice.
16Changes to Performance Information
IntelAgent Media may update case studies, metrics or reporting as additional information becomes available or reporting periods change. Any updated figure should be read according to the context and reporting period shown with that figure.
18Contact
If you have questions about this Results Disclaimer, you can reach us at: